About IDMA

The IDMA was founded by a group of 12 dedicated Direct Marketing practitioners in 1988.

As Ireland's industry body for those involved in using, creating or supplying Direct and Interactive Marketing, current membership is divided into 3 categories:

1. Full corporate members.
2. Charitable organisations.
3. Associate members (whose business is less than two years old).

The primary aims of the association are, in general terms:

1. To advise the public and businesses alike that if a business displays the IDMA logo it is bound to uphold both the letter and spirit of our codes of practice as well as the code of practice of the Advertising Standards Authority of Ireland.
2. To promote best practice of Direct Marketing among our members and to advise them how to achieve this via our Guideline series.
3. To protect the industry and maintain an active brief on all pending legislation that affects it.
4. To offer a first “port of call” for consumers who have either questions or complaints about Direct Marketing.
5. And finally, to provide a strong educational platform for our membership through a programme of informative seminars, events and courses.