2012 An Post Direct Marketing Awards
The 2012 An Post Integrated Direct Marketing Awards reward targeted, tailored, creative work with great response rates. It can have appeared online, offline or both. This year's award ceremony took place on Thursday 3rd May at the Mansion House.
This year’s judging panel was made up of:
Amie Peters, Head of Direct Mail, An Post
Jonnie Cahill, Marketing Director, O2 Ireland
Colin Stoddart, Marketing Senior Specialist, Zurich
Christian Woolfenden, Global Marketing Director, Paddy Power
Kay Price, CRM Reward Card Manager, Superquinn
Lisa-Nicole Dunne, Director of Public Fundraising, UNICEF
John Watson, Executive Creative Director, Target McConnells
Cleve Cameron, Creative Director, JWT New Zealand
Stan Rapp, Chairman, Engauge
John Burns, Global Marketing Manager, Diageo - Baileys
Aisling Walsh, Marketing Director, Bulters Chocolate
Suzanne Weldon, Marketing & Communications Director BWG Foods
Congratulations to Acorn Marketing - Special Award Agency of the Year
Congratulations to the winning IDMA Members!
Acorn Marketing:
Best Unaddressed Mail Gold
Best Acquisition Gold
Best Data Strategy Gold
Special Award Agency of the Year Gold
Best IT and Technology Silver
Best Direct Mail High Volume Silver
Best Unaddressed Mail Silver
Best Email Marketing Campaign Silver
Best Acquisition Silver
Best Financial & Insurance Bronze
Best Telecoms Bronze
Best Utility Bronze
Best Direct Mail & Digital Bronze
Best New Product & Service Launch Bronze
Best Start-Up / Small Business Award Bronze
Chilli Pepper Marketing:
Best First-Time Use Silver
Best CRM Programme Bronze
Dataconversion Direct Ltd.
Supplier of the Year Gold
Dragon
Best Agency Self Promotion Gold
Javelin Direct
Best Utility Gold
Best Start-Up / Small Business Award Gold
Best Automotive Silver
Best Utility Silver
Best Direct Mail Low Volume Silver
Best Direct Mail High Volume Silver
Best Direct Mail & Digital Silver
Best Brand Building Silver
Best Low Budget Silver
Best Start-Up / Small Business Award Silver
Best Social Media Campaign Bronze
Ogilvy Dublin
Best FMCG Gold
Best Loyalty Campaign Silver
Best Unaddressed Mail Bronze
Best First-Time Use Bronze
Publicis D
Best Fundraising Silver
Target McConnells
Best Telecoms Gold
Best Email Marketing Campaign Gold
Best New Product & Service Launch Gold
Best Telecoms Silver
Best CRM Programme Silver
Best FMCG Bronze
Best Brand Building Bronze
Verve Marketing
Best Low Budget Gold
2011 An Post Direct Marketing Awards
Winners' Breakfast
Legends reveal their winning campaigns
Over 100 of Ireland’s leading direct marketers gathered for the 2011 An Post Direct Marketing Awards Winners Breakfast in the Guinness Storehouse on 25th May, to hear the insights and creative strategies from four winning campaigns including Women’s Aid, Audi, 3 Business Mobile and Kellogg’s.
The An Post Direct Marketing Awards are a major highlight of the Marketing calendar, as they recognise strategic thinking and creative execution combined with solid measurement and accountability. The winning campaigns this year exemplified best practice direct marketing that delivered real results for real business.
“It’s an exciting time to be involved in Direct Marketing. More companies entered than in previous years, more focus was put on the data strategy and customer targeting, new creative ideas were presented and results were impressive. It’s not surprising that the most successful businesses in Ireland are using Direct Mail. Three-quarters of Irish businesses that significantly increased their revenues all use direct mail,” says Amie Peters, Head of the Mail Media Unit in An Post.
To view the winning presentations online, visit www.anpost.ie/legendsbreakfast.
Ireland has been globally recognised as punching well above its weight in DM
Through a new partnership with the US Direct Marketing Association and their ECHO international Awards programme, Gold Award Winners from the An Post Direct Marketing Awards can bypass the first round of judging and moving straight into the semi-finals of the ECHOs. Ireland is one of only three countries, including Denmark and Germany, to be offered this privileged alliance, due to its international achievements in Direct Marketing. Best of luck to all members who entered the ECHOES, including IDMA member SPARK Marketing and Ignition Integrated Ideas People.
2011 An Post Direct Marketing Awards Winners Announced
The new roll of honour for Irish DM legends was revealed at the An Post Direct Marketing Awards in Dublin in early May.
An Post set the stage for one of the biggest marketing events of the year, with a theme “Stuff of Legend”, recognising the very best of home-grown talent and ideas that conquered Irish business in 2010.
These days, every cent counts (and is counted) and a growing share of marketing budget is shifting to measurable media, with 45% of Irish marketers agreeing that Direct Mail is more measurable than any other marketing channel and 31% of Irish marketers planning to increase their Direct Mail spend in the next 12 months (Amárach Business Wave 4 August 2010).
Among the top awards announced on the night are:
An Post Grand Prix Award
Agency: OgilvyOne
Client: Kellogg’s
Campaign: Field of Dreams
Best First Time Use
Agency: Direct Marketing Campaign Management
Campaign: A Tough Nut to Crack!
Agency of the Year
Acorn Marketing (also won 6 Gold, 5 Silver and 4 bronze)
Supplier of the Year
RR Donnelley
Best Integrated Campaign
Agency: SPARK Marketing Communications
Client: Bóthar
Campaign: Gifts that Count
Best Small Business
Agency: Chilli Pepper Marketing
Client: Universal Graphics
Campaign: Take a look inside your business – we have.
For full list of all the winners, please click here.
Agency of the Year: Acorn Marketing
Oliver Callan, Nob Nation & Amie Peters, An Post
The first ever Lifetime Achievement Award presented to Gary Brown, Group Chief Executive of RMG Target.
IDMA Board: Geoff McGrath, RMG Target; Brian O’Kennedy, IDMA Chairperson and Clearstream Solutions; Amie Peters, An Post; Stephen Stynes, Direct Brand; Su Duff, IDMA Client Services Manager; Mick Cummins, IDMA Secretary; Kathy Clarke, Clarke Consultancy; Dave Furney, RRDonnelly; David Connor, Eighty Twenty.
2010 An Post Direct Marketing Awards
The award ceremony took place on May 20th in the Round Room at the Mansion House, Dublin. The night was a great success and fun was had by all! The winners list is available here. Congratulations to RMGTarget who won Agency of the Year.
Some of the winners from the night -
BEST DIRECT MAIL HIGH VOLUME AWARD - SPARK MARKETING
Cathal O'Boyle, Neopost, Kate Finucane and Dee Corbett, Spark Marketing
BEST OVER ALL CREATIVE - DIALOGUE MARKETING
Dave Furney, R.R. Donnelley, Jane Fleming, Gary McLoughlin, Aga Grandowicz, Christine Kennard & Gerry Ryan, Dialogue Marketing
An Post Direct Marketing Awards 20 May 2010.
(Deadline for entries 30 April 2010.)
The IDMA is delighted to be supporting the An Post Direct Marketing Awards. This year they are themed “Work that Rocked” giving recognition to the best of home-grown talent for ideas that rocked Irish business in 2009.
Marketing agencies and clients nationwide can strike a chord by entering their classic ideas from 2009. Entries must be received by 5pm, Friday, April 30th with the main event taking place in the Mansion House on May 20th 2010. For full details of categories and entry forms visit www.anpostdmawards.com
To make into the canon of work that rocked Irish business in 2009, the A-list of direct marketing campaigns will have to meet the awards' key criteria of creativity and strategy. Entries will need to strike a chord with the judges, demonstrating evidence of results, whether that be best use of data, understanding of customer behaviour that provides insight, strategic targeting for successful communications, or customer loyalty and retention.
Even among the most worthy line up of talent, some work just rocks harder than all the rest.
Amie Peters and Dave Fanning launch the An Post DM Awards.
