Previous Events
IMPORTANT DATA PROTECTION UPDATE
The EU Data Protection Commissioner recently published the new DP regulations, which are due to take effect in March, 2014. The Regulations, if they remain in their current form, will contain some significant changes in definition and perspective for any organisation actively processing personal data. This is particularly true for the Direct Marketing sector, and especially for organisations that operate as Data Processors. The proposed New DP Regulations and Recent IDMA Submission to the Minister for Justice, was discussed in a breakfast briefing on 11 May 2012 by Daragh O’Brien & Hugh Jones, IDMA Regulatory Affairs Expert Panel.
A Networking Evening took place on Thursday April 19th at the Terrace Bar in Odessa, Dame Lane, Dublin 2. The focus was How to win more client business in 2012! Brian Sparks from Agency Assessments International talked about how to excell at the pitching process. This ties in with the new Pitch Doctor Express service from IDMA www.pitchdoctor.ie.
IDMA Regulatory Affairs Team organised Dialogue Dates for members during March regarding the proposed changes to the recent EU proposals to strengthen data protection safeguards:
IDMA information meeting and discussion at The Irish Computer Society on Tuesday March 27th. Hugh Jones hosted the meeting on behalf of the IDMA. There was a short run-through of the proposed new Regulations, followed by a facilitated open forum for discussion of topics relevant to the Direct Marketing industry.
IDMA Christmas Party & AGM
On 9th December 2011, the AGM was held in the Clarence Hotel, Dublin before IDMA Members and their guests enjoyed a delicious lunch, festive drinks and chat, sprinkled with seasonal fun and music. All this topped off with entertainment from former master of Kung Fu and multi award winning woman chaser, Karl Spain. It was certainly one to be remembered!
At the 2011 Christmas Party: Robert Hayes McCoy, Robert Hayes McCoy, Copywriting, Hugh Jones, ICS, Diarmuid Dawson, Innovative Print, John Coughlan, Bill Moss Partnership
At the 2011 Christmas Party: Alma Jordon Neopost, Mick Cummins IDMA, Su Duff IDMA, Kathy Clarke IDMA Chairperson and Clarke Consulting Group, Dave Furney IDMA Vice Chairperson and RR Donnelley
At the 2011 Christmas Party: Karen Kavanagh, Neopost Ireland and Ronan O'Sullivan, Pick 'n' Pack
IDMA Autumn 2011 Series:
Electronic Communications and Direct Marketing - practical applications of the new legislation
In July, 2011, new legislation was introduced to regulate the use of electronic communications for direct marketing. While the regulations brought clarity on some issues - retention of client data, 'opting in' versus 'opting out', usage of automated dialling and cookies, etc., it has left a few perennial issues still open to interpretation. One sticking point is the seemingly basic question: "Who is my customer?".
In this presentation on 2nd December 2011, Hugh Jones, Data Protection specialist and a member of the IDMA's Regulatory sub-committee, looked at these challenges, illustrating the issues with reference to case studies from the Irish direct marketing sector. Based on his own experience, as well as reference to recent comments from the office of the Irish Data Protection Commissioner, Hugh outlined ine some 'best practice' solutions, as well as offered suggestions on how companies can continue to promote their goods and services while complying with the new legislation."
See the future of Customer Loyalty for Irish Business in 2012
On 26 October 2011, this IDMA Seminar was hosted by Leanne Papaioannou, a specialist in customer retention and loyalty. We saw how a simple shift in thinking, from chasing new customers to caring for existing ones, can save you money and open up a wealth of opportunities for future growth and success. Leanne gave a global insight into what is hot in Loyalty and showed how to unlock the value within your existing customers by increasing their loyalty with your brand. We walked away with loyalty insights and tools to be implemented immediately and included in planning for 2012.
Wednesday 26 October, 2011 at the Aviva Stadium. IDMA Members receive a 50% discount. See details in Member Offer page in Members' Section.
IDMA Copywriting Seminar hosted by Robert Hayes-McCoy
14 October 2011
Ireland’s premier direct marketing copywriter has won Irish, European and American awards for his communication skills and is much sought after for his training courses. He knows how to get your message across, and he taught us how to do it too! For further info, click here.
Congratulations to Edel Cribbin, Donor Development & Legacies Manager at the Irish Cancer Society, the winner of the free ticket to this Seminar! Event kindly Sponsored by Javelin, An Post, Robert Hayes McCoy and RR Donnelly.
IDMA Direct Express Networking Event
June 16 2011
Two Networking Experts
The IDMA were delighted to have Gary Brown (www.rmgtarget.com) sharing his tips on how to network effectively and how to go about connecting the right way! Gary, recently recognised for his outstanding lifetime contribution to the Direct Marketing Industry in Ireland, inspired us with his trusted techniques.
In addition the IDMA welcomed ‘Master of Networking’ Kingsley Aikins (www.networking-matters.com) to discuss 'Networking and Diaspora - key to Ireland's economic recovery'. Kingsley worked for The Ireland Funds for 21 years and during that time over a quarter of a billion dollars was raised and distributed to over 1200 projects in Ireland, North and South. These projects were in the areas of peace and reconciliation, arts and culture, education and community development. The Funds are now active in 39 cities in 13 countries around the world and over 40,000 people attend more than 100 events annually.
Neopost Data Protection Seminar, Supported by IDMA
On Tuesday 25 May “Privacy 2011”, The Data Protection Seminar hosted by Neopost Ireland and supported by the IDMA was attended by over 70 Business people with a serious interest in Data Protection. The Croke Park venue proved to be excellent despite a little fear that President Obama’s visit might cause traffic delays!
Brian Honan, BH Consulting; Linda NiChualladh, An Post Regulatory Counsel; Jeanne Kelly, Mason Hayes + Curran; Daragh O’Brien, Castlebridge Associates; Jacob Budd, Neopost; Karen Kavanagh Marketing Director and event organiser, Neopost Ireland.
Cathal O’Boyle, MD Neopost Ireland and Billy Hawkes, Irish Data Protection Commissioner
Speakers on the day included:
Billy Hawkes - Irish Data Protection Commisioner
Philip Nolan - eMarkeing Update, Cookies
Brian Honan - Data Security, What you need to know about securing your client's data
Hugh Jones - Data Protection, Managing a Crisis
Daragh O'Brien - From Asset to Impact - Delivering value in a data driven business thorugh quality, governence & compliance
Jacob Budd - Integrity in the mailroom. Protecting your customer's documentation
Linda NiChualladh - Regulatory Counsel with An Post
IDMA Loyalty & Retention Conference
April 2011
The second annual IDMA Loyalty & Retention half-day Conference focused on how to actively engage your customers, enhance loyalty, and reduce marketing spend by turning customers into brand advocates. Leading Irish and International brands demonstrated how their chosen Loyalty and Retention strategies have gone on to deliver real business value. Speakers on the day included pictured below. Topics discussed on the day included:
Powerful case studies from Irish and International leading brands on Loyalty & Retention Marketing
How to gain practical solutions and inspirational insight, and what's really driving customer loyalty
Practical take-aways to add real value to your loyalty and retention strategy
The new media trends and reward initiatives driving engagement
Effective use of data to really improve your marketing strategy
Amie Peters, An Post; Kay Price, Superquinn; Cathy Summers, Aviva; Sarah Bean, Coty Ireland; Jonnie Cahill, Telefonica O2 Ireland; Leanne Papaioannou, Chilli Pepper Marketing.
Amie Peters, An Post
Jonnie Cahill, Telefonica O2 Ireland
IDMA AGM
March 2011
Colm Halpin, Innovative Print Solutions and Gary McLoughlin, Dialogue.
Mick Cummins, IDMA, Alma Jordan, Neopost Ireland, Diarmuid Dawson, Innovative Print Solutions, Paul McCormack, Database Marketing Solutions and Karen Kavanagh, Neopost Ireland.
Ronan O'Sullivan, PicknPack, Dave Furney, RR Donnelly, Su Duff, IDMA and Grainne Byrne, IDMA.
InDesign CS 4 Level 1– by New Horizons Ireland Ltd.
Sep 21 2010
This course was intended for students to explore the basic tools and features of InDesign for creating professional page layouts and designs.
16th September 2010: IDMA Golf Society - Knightsbrook Golf Club
Thank you to the Sponsors of the Day:
NEOPOST IRELAND
DATABASE MARKETING SOLUTIONS
TRIMFOLD ENVELOPES
PITNEY BOWES IRELAND
IDMA GOLF SOCIETY
Winners;
1st class A - Colm Halpin - Innovative Print Solutions Ltd
2nd class A - Paul Healy - XM Solutions
1st class B - Jim Warren - AA
2nd class B - Dave o Driscoll - GDK Network Systems
Nearest the Pin - Ronnie Russell - Neopost Ireland
Longest Drive - Terry Cummins - IBEC/IPF
5th August 2010: IDMA Golf Society-Hermitage G.C. Results
Thank you to the Sponsors of the Day:
AN POST
IDMA GOLF SOCIETY
Winners:
Class A 1st Eugene Healy - Trimfold Envelopes
Class A 2nd Keith Fitzgerald - Exact
Class B 1st Rob Stanley - Neopost Ireland
Class B 2nd Peter Kelly - Danwood
Nearest the Pin: Rob Stanley - Neopost Ireland
Longest Drive: Eugene Healy - Trimfold Envelopes
30 June 2010: Results of IDMA's first Golf Society event
Thank you to the Sponsors of the Day:
TRIMFOLD ENVELOPES
NEOPOST IRELAND
INNOVATIVE PRINT SOLUTIONS LTD
IDMA GOLF SOCIETY
Winners:
Class A 1st Pat Slane - Partners in Print
Class A 2nd Owen Welsh - Iona Security
Class A 3rd David Kelly - Iasolns
Class B 1st Stephen Power - Mailworks
Class B 2nd Dave o Driscoll - GDK Systems
Class B 3rd Peter Kelly - Danwood
Ladies Prize: Marian Crowley - Mailworks
Nearest the Pin: Marian Crowley - Mailworks
Longest Drive: Ronan O Flynn - Parrans Distributors Ltd
2 June 2010: IDMA Loyalty and Retention Conference 2010
Learn from the experts at the IDMA Loyalty and Retention Conference 2010. Four leading loyalty and retention marketing experts from Ireland and the UK gave practical insights, hands-on advice, tips and stragegies. Presentations are available in the Members' Section under 'Resources'. Videos from the Loyalty and Retention Conference in June are available to watch now in the members section located here. Full photos from the conference can be found on our Facebook page here.
Vicky Godolphin and Damian Devaney
Guest Speakers David Oliver, Chris Jacobs, Damian Devaney, Vicky Godolphin, Gavin Hawthorn and IDMA Chairperson Brian O'Kennedy
5 Feb 2010: New Podcast Interview
Martha Rogers of Peppers & Rogers speaks to IDMA Members about “Marketing Return on Investment and the importance of Retained Customer Engagement”. Her interview with Alex Gibson can be heard in 'News and Podcasts' section.
28 Jan 2010: Social Media Beyond the Hype
Industry experts talked about the growth and importance of Socal Network Marketing and how to generate sales online. Video presentations from each of the speakers are available in our IDMA members section.
October 2009: Protection, Privacy and Security
''Protection, Privacy and Security'' was the title of the IDMA half day data protection seminar held late in October 2009 at Croke Park. The line-up of speakers comprised of Billy Hawkes Data Protection Commissioner, Peter Oakes Compliance Ireland, Sarah O’Donnell Certification Ireland and Hugh Jones from The Irish Computer Society.
