Training
The Irish Direct Marketing Association (IDMA) has teamed up with Design, Print and Packaging Skillnet to offer value for money, on top class training programmes targeted to improve participants business performance. The programmes offered are in direct response to participants stated training needs. This means that IDMA members can request the types of programmes which will most benefit their business by emailing services@idma.ie
Training provided in the past 12 months included short programmes in Adobe InDesign, Photoshop and Illustrator as well as a programme to outline the benefits of CS5 over CS4. We have also offered programmes in Data Protection, sales lead generation, SketchUp software, sales training, time management and credit control.
Full details on the courses are available by clicking on the course titles. To book please email training@idma.ie
We are also currently working on providing writing an effective tender, presentation skills, project management, effective pitching and negotiation for senior sales personnel.
New Courses for 2012
Facebook for scratch for business
18 April 2012
This half day programme is aimed at providing a training & information on how to establish a presence on Facebook for your business.
The cost is € 55 to members. Please email training@idma.ie to book.
Photoshop advanced
1 May 2012 (Half Day)
Objectives:
Let's look at the operations you do daily and find a way to automate them, get them quicker and better. You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Prerequisites:
Intermediate skills in Photoshop and practical experience are required. You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Outline:
Lesson 1: Adjustment Layers
Lesson 2: Smart Objects, brushes
Lesson 3: Actions
Lesson 4: Scripts
Lesson 5: Bridge automation tools
This workshop enables each person to apply performance techniques to their own presenting skills and gain insight into presentation techniques. This workshop is centred on preparation and practice and allows participants to prepare a work related presentation, deliver it and receive constructive feedback. It shows participants how to ease their fears, change their style to suit the audience and deliver with confidence.
The cost is € 55 to members. Please email training@idma.ie to book.
Photoshop New Features
1 May 2012 (Half Day)
Objectives:
Get more for the money you already spent. You have upgraded to the latest Photoshop from CS4 or earlier versions unlock the time saver tools. You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Prerequisites:
Intermediate skills in Photoshop and practical experience is required
Outline:
Lesson 1: Content-Aware Fill - This new and improved feature of the Spot Healing brush automatically removes image elements with details that match the lighting, tone and noise of the surrounding area.
Lesson 2: Improved Edge Selection - CS5 sees big improvements to the Refine Edge feature and, in particular, its Edge Detection capabilities.
Lesson 3: HDR Pro - Photoshop CS5 now offers users more control over the HDR merging process. As well as greater control over the image output HDR Pro also gives users the chance to save style presets for quick fixes once you’ve found an effect that suits you.
Lesson 4: Mixer Brush and Bristle Tips - With the new Mixer Brush and a Bristle Tips feature it’s possible to blend colors, control the wetness of canvas colors, and control load and mixing rates.
Lesson 5: Puppet Warp - Puppet Warp gives users the opportunity to push and pull elements within an image. Users can now define a stacking order of different pin markers.
The cost is € 55 to members. Please email training@idma.ie to book.
In Design CS5 level 1
16 May 2012 (Half Day)
Objectives:
This session covers the interaction between MS Office products like Word or Excel and their integration in InDesign. The goal is to work faster, better and a hassle free update process. You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Prerequisites:
Basic skills in InDesign and Microsoft Office products is required
Outline:
Lesson 1: Generate the MS Word Documents
Lesson 2: Generate the MS Excel Documents
Lesson 3: Link the Office documents to an InDesign file
Lesson 4: Start the review-updates process
Lesson 5: Understand and build Templates and Formats for an optimized workflow
The cost is € 55 to members. Please email training@idma.ie to book.
InDesign for the web
30 May 2012 (Half Day)
Objectives:
At the end of this session, students will know how to prepare their InDesign Documents for print, bring them to the web standards and reach a wider digital audience.
Prerequisites:
Basic knowledge of InDesign or similar tool is recommended. Note that some demonstrations will use an Apple Mac, you will practice on a Windows PC computer, similar tools and function will be available on other platforms
Outline:
Lesson 1: ePub - Create books for the tablets and digital publishing
Lesson 2:.Mobi - Use the amazon web site platform to sell your books
Lesson 3:.Newsstand - Create engaging magazines to publish online
Lesson 4:.iBook - Create books, magazines, and school manuals to put on iPads bookshelf
Lesson 5: Flash - Create the famous page curling result online in a few simple clicks
The cost is € 55 to members. Please email training@idma.ie to book.
Interactivity in your PDF
6 June 2012 (Half Day)
Objectives:
Develop a wider range of options for the PDF you put online. Add to your PDF interactive elements such as hyperlinks, buttons, animations, multi layered objects and movies. Secure the documents you develop and upload
Prerequisites:
Experience using computers is required, basic skills in InDesign are recommended. You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Outline:
Lesson 1: What is a PDF document? How to create it
Lesson 2: PDF for review, process, and online shared review
Lesson 3: PDF Interactivity and forms
Lesson 4: Use of InDesign to generate ‘advanced PDF’
Lesson 5: MetaData and Uploads
The cost is € 55 to members. Please email training@idma.ie to book.
IPad for Business
6 June 2012 (Half Day)
Objectives:
You have purchased this amazing tool, played around with the options; it is time to turn it into a powerful production tool integrated in your business success. In this session you will discover how to optimize your settings, organize backups, add and use the tool to benefit your business
Prerequisites:
Attendees should bring their own iPads, with their username and passwords, power cables, have a complete backup before starting the session. Laptops already registered with the iPads can be brought to the session. Only free tools will be used, tools requiring purchase will be demonstrated only. Free Wi-Fi access will be provided.
Outline:
Lesson 1: Text, Spreadsheets and Presentations
Lesson 2: SharePoint and Document Management (DropBox)
Lesson 3: Meeting and Conferencing (Skype, Face Time, Connect, WebEx)
Lesson 4: Updating your web site on the go (WordPress, FaceBook, CMS)
Lesson 5: Project/Resources Management
Lesson 6: Reading on the go and offline (Create PDF, iBooks)
The cost is € 55 to members. Please email training@idma.ie to book.
HTML Made Easy
20 June 2012 (Half Day)
Objectives:
Take control of your website by tweaking the code behind it. Using Dreamweaver, or a CMS Content Management System learn to read and write the code that will make your site a success. You will practice on a Windows PC computer, similar tools and function will be available on other platforms. During this session the attendees will access a live WordPress site and create new information by using their HTML skills
Prerequisites:
Basic computer skills are required
Outline:
Lesson 1: Open a web page, look at the code behind it
Lesson 2: Modify the page by adding text, formatting and elements
Lesson 3: Modify the design by adjusting the CSS files
The cost is € 55 to members. Please email training@idma.ie to book
LinkedIn for Business
20 June 2012 (Half Day)
Objectives:
More than a CV online, LinkedIn can offer a powerful free platform to promote your skills, your products and your business. Avoid pitfalls, stand out from the crowd and connect to the right people to build your road to success. You will practice on a Windows PC computer, similar tools and function will be available on other platforms.
Prerequisites:
Good computer and internet skills are required. Attendees might bring their log in details to adjust their own profile
Outline:
Lesson 1: Social networking, what do you need it for?
Lesson 2: Create a profile, request recommendation
Lesson 3: Invite to connect, choose who to connect with
Lesson 4: Use the built-in tools to upload a presentation
The cost is € 55 to members. Please email training@idma.ie to book
Adobe Bridge
5 September 2012 (Half Day)
Objectives:
Adobe Bridge is a hidden gem in managing your documents. Beyond sorting your photos, create contact sheet, stacks, tagging your images for sorting and quick retrieval, apply metadata to your documents, and create a Flash gallery in just a few clicks.
It integrates with all Adobe applications and benefits of their powerful advanced tools.
Rename all your pictures as they transfer from your camera to your computer, batch process images.
Prerequisites:
Good computer skills are required, basic Photoshop skills are an advantage. You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Outline:
Lesson 1: The Interface
Lesson 2: Sorting, Collections, Tagging, Metadata
Lesson 3: Contact Sheet
Lesson 4: The Flash Galleries and online uploads
Lesson 5: Automated Outline
The cost is € 55 to members. Please email training@idma.ie to book
The Cloud
5 September 2012 (Half Day)
Objectives:
Compare the tools on offer from cloud technology. Microsoft, Adobe, Apple, DropBox. Which one(s) is for you at what cost? You will practice on a Windows PC computer, similar tools and function will be available on other platforms
Prerequisites:
Good computer and Internet skills are required
Outline:
This session is more of a presentation with limited practical exercises
The cost is € 55 to members. Please email training@idma.ie to book
