Environment Policies

Environmental awareness and performance is now a cornerstone of responsible corporate practice. As well as making a positive contribution to the world around us, taking a greener approach makes good business sense. Reducing carbon emissions will reduce cost and make your business more sustainable.

With this in mind, the Irish Direct Marketing Association is echoing the call of FEDMA (Federation of European Direct and Interactive Marketing and other DM organisations globally) to adopt a corporate commitment to minimising direct marketing’s impact on the environment.

Our IDMA Environmental Initiatives guide in the members section provides step by step tips on how to ensure your business falls into line to reduce carbon emissions and to protect the environment. As a best practice guide it builds on our 2008 ‘6 Steps’ initiative launched in cooperation with An Post, where we first established our best practice guidelines and set up the ‘Take a Leaf’ website.

The IDMA recommends you implement these guidelines across your organisation’s marketing decision making process from design through to the end customer, incorporating as many as possible in future production specifications to ensure best practice