Takealeaf.ie

Working with An Post, the IDMA has jointly developed a set of practical informative guidelines for Irish marketers in the planning and development of environmentally responsible direct mail campaigns.

Environmental awareness is now a cornerstone of responsible corporate practice. As well as making a positive contribution to the world around us, taking a greener approach makes good business sense.

Besides enhancing your organisation's public image, considerable savings can also be made by following some simple guidelines.

By visiting our dedicated website www.takealeaf.ie, or reading the guidebook, you'll learn about:

• Sourcing eco-friendly paper supplies

• Designing mailings

• Targeting lists to minimise waste

• Paying attention to packing materials

• Communicating environmental commitments to customers and other stakeholders.

Find out more:
Full details of the Six Steps, downloads and a supplier directory for the Irish direct marketing community is available from www.takealeaf.ie. If you would like hardcopies of the Guidebook, email your contact details to mail.media@anpost.ie