IDMA Social Committee 2012
Gary McLoughlin, Deputy Managing Director, Dialogue Marketing
Gary is Deputy Managing Director of Dialogue. He has been working in Advertising and Marketing for the past 13 years. Gary has extensive through the line communications experience, joining Dialogue from CawleyNea/TBWA where he held the position of Client Service Director. Gary has worked on award winning campaigns for many blue chip domestic and international clients. A Marketing Graduate and Advertising Post Graduate of Dublin Institute of Technology, Gary holds a Graduateship from the Marketing Institute, a Management Degree from Trinity College Dublin and a Digital Marketing Diploma from the Digital Marketing Institute. A massive sports fan, Gary has represented and captained Leinster Rugby at under age levels and recently completed the Maratona Dles Dolomites cycle in Italy.
Kathy Clarke, Clarke Consulting
A marketing and business expert with over 25 years experience in the Irish and International Consumer and B2B markets. Qualifications include communications and media, IDM diploma and an MBA in International Business. Kathy heads up Clarke Consulting Group, an experienced independent business and marketing consultancy specialising in strategic advice, cost savings and marketing efficiency.
Previously she has held the position of marketing manager with ShopDirect Ireland, responsible for five leading Irish mail order brands, Customer Contact and Business Development Manager with ntl (now upc) and Client Services Manager with Glaxo SmithKline leading the European operation in Ireland. Kathy also lectures e-marketing in the Graduate Business School, Griffith College Dublin and Sarajevo.
Karen Kavanagh, Neopost Ireland
Karen is the Marketing Director at Neopost Ireland and has 10 years’ marketing experience with a specialist skill in Marketing Communications. Karen holds the responsibility of managing the CRM function, product marketing, brand strategy and acquisition program. With a Diploma in Marketing Management and having completed IMI’s mini MBA programme, Karen has worked with many brands including Sage Ireland and Swiftcall Telecommunications. Previously on the judging panel of the An Post Direct Marketing Awards, Karen is a previous Gold and Bronze Direct Marketing Award winner and won the Marketing Communications award from DIT.
Tara Grehan, Managing Director of Datalytics
Tara has worked both agency and client side for 14 years and has enjoyed a variety of roles from Market Research and Customer Insights to Change Management. Through her engagement with clients, Tara has excelled at demonstrating the benefit of delivering the right message to the right customer at the right time, strengthening the customer relationship and improving the bottom line.
Datalytics service combines consultancy, analytics and technology to unearth the customer insights often locked away in clients’ data. We provide clients with a better understanding of their customers and work collaboratively to develop more effective communication plans. Turning customer insights into income is our key objective, one which we achieve through our passion for effective data analysis.
Maureen O'Donnell, Trimfold Envelopes Ltd.
